Megan Gell
May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

A rendering of Shiseido's Global Innovation Center, which will open in Japan this December

Innovation hubs and teams have long been a way for companies to break away from traditional processes without disrupting the core business. Recently, however, large-scale innovation centres have been

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