Megan Gell
May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

A rendering of Shiseido's Global Innovation Center, which will open in Japan this December

Innovation hubs and teams have long been a way for companies to break away from traditional processes without disrupting the core business. Recently, however, large-scale innovation centres have been opening across the region at a rapid rate. But what do these centres really do  and how do they deliver value 

There is no one-size-fits-all solution, but all the centres are investments in navigating the changing marketplace, exploring new technologies and digital transformation and...

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