Sarah Shearman
Mar 23, 2011

Linked In eyes revenue boost with marketing appointment

GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.

Linked In has more than 90 million members worldwide.
Linked In has more than 90 million members worldwide.

Clive Punter has been promoted to global managing director for marketing solutions, having previously headed the division in Europe. A former CBS Outdoor chief, Punter will report to Mike Gamson, senior vice-president of global sales.

The site is yet to run any consumer-facing marketing. 

On 22 March, Linked In announced on its official blog that it has reached 100 million members worldwide, adding one million new members every week. 

"The equivalent of a professional joining the site at faster than one member per second," the post stated.

The fastest growth has come out of Brazil with a 428 per cent year-on-year increase in 2010. More than half of Linked In members (56 million) are based outside the States. 

This article was first published on marketingmagazine.co.uk.

Source:
Brand Republic

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