Matt Smith
Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

Just like the current trend in creating six-second TV spots, this will be brief.

Everyone’s heard about six-second ads. OK. They make senseto a degree. I get it. The TV networks can sell more ads in a 30 second pod. It’s a way to maximize time, and there’s a justifiable argument for itconsumers online don’t watch content longer that 10 seconds. Those annoying lead-in ads...

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