Ilyse Liffreing
Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

Of all video ad formats, pre-roll ads are not only the most memorable and engaging, but also the least interruptive, finds a new Magna study.

The IPG Mediabrands agency partnered with video advertising company YuMe to examine the impact various ad formats have on the user experience. The study tracked the behavioral metrics of 6,864 participants who viewed non-skippable pre-roll, mid-roll and the newer outstream ads videos that play automatically when in...

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