Ad Nut
Aug 21, 2015

Levi's man loves and then leaves, but why?

From the US: 'Beautiful morning', for Levi's by FCB West

Levi's man loves and then leaves, but why?

As reported by Campaign US:

Levi's has long posited the men of its ads as independent and confident. Witness this spot from 20 years ago.

The jeans company's latest line of denim is a twist on a classic, with tapered legs for a modern look. As such, FCB West crafted a spot showing a modern side to masculinity. A model-handsome man awakes in a woman's bedroom and leaves in the early morning.

What he ends up doing defies expectations—at least as they are established by the narrative—and shows a sensitive side.

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

2 days ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

2 days ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

2 days ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.