"Levi's was looking to deal with only one agency in India," said Sam Balsara, chairman and managing director of Madison World.
Madison has long handled Levi’s relationship with Bollywood star Akshay Kumar, and has now taken over media duties (reportedly from GroupM) and PR duties, for all the company’s brands in India (including Levi's, Dockers and Levi's signature). Additionally, Madison will take care of below-the-line and OOH.
Madison has long handled Levi’s relationship with Bollywood star Akshay Kumar, and has now taken over media duties (reportedly from GroupM) and PR duties, for all the company’s brands in India (including Levi's, Dockers and Levi's signature). Additionally, Madison will take care of below-the-line and OOH.
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