Robert Sawatzky
Jun 21, 2019

Lessons from the world’s most effective creative campaign…that never came close to a Lion

India’s Kawal Shoor and Navin Talreja are back at Cannes, with reason to feel vindicated.

The stock of creative effectiveness work has been rising at Cannes Lions, with entries soaring 34%, thanks in part to a more active CMO agenda and greater brand presence at the festival. 

So it wasn’t surprising then, to see Navin Talreja and Kawal Shoor, the creators of one of the most effective creative campaigns out of India in years, on the festival stage here at Cannes Lions 2019 this week. Their highly-lauded Carvaan...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

HK Effie Awards announced
9 minutes ago

HK Effie Awards announced

The Grand Effie and a gold Effie went to a campaign for Standard Chartered, while two McDonald's campaigns also won gold.

The gameplan for football brands: more China, India, women and tech
7 hours ago

The gameplan for football brands: more China, ...

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

What's the meaning of this? The new Essence branding
8 hours ago

What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?

You gotta have purpose: WE Communications report
9 hours ago

You gotta have purpose: WE Communications report

TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.