Robert Sawatzky
Jun 21, 2019

Lessons from the world’s most effective creative campaign…that never came close to a Lion

India’s Kawal Shoor and Navin Talreja are back at Cannes, with reason to feel vindicated.

The stock of creative effectiveness work has been rising at Cannes Lions, with entries soaring 34%, thanks in part to a more active CMO agenda and greater brand presence at the festival. 

So it wasn’t surprising then, to see Navin Talreja and Kawal Shoor, the creators of one of the most effective creative campaigns out of India in years, on the festival stage here at Cannes Lions 2019 this week. Their highly-lauded Carvaan...

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