Leo Burnett picks up Mondial jewellery brief

Leo Burnett has been tasked to roll out a print campaign covering newspapers and high-end titles in December to target consumers around Southeast Asia. The Publicis Groupe firm will also handle BTL work including the production of mailers and in-store displays.

Yang Tai Song, marketing associate of Mondial Rare Jewels, said: “We are growing the Mondial brand to further distinguish ourselves from the competition on a regional level.”

“For rare and exquisite jewelry, we want to focus attention on engaging our consumers emotionally.”