Staff Reporters
Jan 5, 2011

Lenovo enters final round of pitching for US$100m global business

GLOBAL – Lenovo’s global creative advertising pitch is entering its final round with three agencies - ThinkPad incumbent Ogilvy, Saatchi & Saatchi and CPB - shortlisted as the company prepares to launch a new range of products.

The Lenovo global pitch moves ahead with three agencies
The Lenovo global pitch moves ahead with three agencies

The account for the Chinese personal computer manufacturer, which is the world’s fourth-largest, is estimated to be worth close to US$100 million. The pitch was reported in November last year.

As well as introducing a new range of ThinkPad and IdeaPad products, the company is aiming to compete with tablet producers such as Apple with the introduction of an Android-powered tablet, Le Pad. The product will initially be available in China.

Last year, the company entered the smart phone arena with the launch of Le Phone.

The company appointed former HP marketing head David Roman as SVP and chief marketing officer in March.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Creative Minds: Himanish Ashar on trolling people ...

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

8 hours ago

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

10 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

10 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.