Jenny Chan 陳詠欣
Oct 25, 2013

Leagas Delaney Shanghai named creative agency for WeChat Pay

SHANGHAI - Leagas Delaney has won creative duties for WeChat Pay, Tencent's new mobile-payment system.

Leagas Delaney Shanghai named creative agency for WeChat Pay

Leagas Delaney will provide branding and strategic planning services to help WeChat Pay stand out in the rapidly growing mobile-payment category.

“We are extremely satisfied with our new creative partner," said Cici Xiong, marketing manager at Tenpay, the wholly owned division of Tencent resposible for providing mobile-payment capabilities to all of Tencent platforms. "The [Leagas Delaney] team truly understands our business objectives and delivers strong creative and quick turnaround.” 

TenPay provides the payment-processing technology for WeChat, Mobile QQ, and Tencent Games. It has a 20 per cent market share within the mobile-payment industry. WeChat has become a daily social platform for its 400 million Chinese users (rumoured to be 600 million according to one source), and WeChat Pay enables convenient, secure, and effortless in-app payments.

The first piece of creative from Leagas Delaney will go live at the end of this month.

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