Jenny Chan 陳詠欣
Oct 25, 2013

Leagas Delaney Shanghai named creative agency for WeChat Pay

SHANGHAI - Leagas Delaney has won creative duties for WeChat Pay, Tencent's new mobile-payment system.

Leagas Delaney Shanghai named creative agency for WeChat Pay

Leagas Delaney will provide branding and strategic planning services to help WeChat Pay stand out in the rapidly growing mobile-payment category.

“We are extremely satisfied with our new creative partner," said Cici Xiong, marketing manager at Tenpay, the wholly owned division of Tencent resposible for providing mobile-payment capabilities to all of Tencent platforms. "The [Leagas Delaney] team truly understands our business objectives and delivers strong creative and quick turnaround.” 

TenPay provides the payment-processing technology for WeChat, Mobile QQ, and Tencent Games. It has a 20 per cent market share within the mobile-payment industry. WeChat has become a daily social platform for its 400 million Chinese users (rumoured to be 600 million according to one source), and WeChat Pay enables convenient, secure, and effortless in-app payments.

The first piece of creative from Leagas Delaney will go live at the end of this month.

Related Articles

Just Published

12 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

12 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

12 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.