Zennon Kapron
Aug 31, 2017

Social media is the future of mobile payments in China

Mobile payment success in China has and will be linked to social-media integration. Providers best positioned to act on transactional data will emerge ahead, says research consultant Zennon Kapron.

China’s mobile payment market is the biggest in the world with over US$5 trillion in mobile payments processed in 2016. The advent of QR-code payments in 2011 contributed significantly to this growth and enabled a new channel for mobile payments to grow to what they are today. But the integration with social’ is becoming increasingly important.

The mobile payments market has largely consolidated around Alipay and WeChat Pay, two platforms that are...

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