Ogilvy & Mather Shanghai tells a simple romantic story of two college students. The minute long ad asks its audience not to be shy and express their love this Valentines Day.
Separately, KFC internally developed a music initiative that lets people dedicate songs to their love ones on 14 February across retail outlets in China.
Credits:
Project CNY TORO series Combo Promotion Campaign
Client Yum! Brands China Division
Creative agency Ogilvy & Mather Shanghai
Executive creative director Kevin Lee
Creative director Mulder Shen
Art director Ka Han
Copywriter Spell Du
Agency producer Tommy Pang
Account servicing head Jason Wang
Media agency Mindshare
Production company God Mother
Exposure Television
Separately, KFC internally developed a music initiative that lets people dedicate songs to their love ones on 14 February across retail outlets in China.
Credits:
Project CNY TORO series Combo Promotion Campaign
Client Yum! Brands China Division
Creative agency Ogilvy & Mather Shanghai
Executive creative director Kevin Lee
Creative director Mulder Shen
Art director Ka Han
Copywriter Spell Du
Agency producer Tommy Pang
Account servicing head Jason Wang
Media agency Mindshare
Production company God Mother
Exposure Television
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