Key APAC markets driving global adspend growth

China, India, Japan and the Philippines are identified by both Zenith and GroupM as the markets making the biggest contributions to global adspend growth.

APAC is set to drive global adspend growth as Zenith’s Advertising Expenditure Forecasts predict that six out of the 10 markets that will contribute the most to the global growth are from this region. The markets include China 22% of global growth, India 5%, Indonesia 4%, Japan 3%, the Philippines 3% and South Korea 2% while APAC is expected to contributed 43% of all the new ad dollars added to the market between 2017...

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