Kenny Lim
Sep 30, 2009

Kettle Chips shifts creative account to Bulldozer

SYDNEY - Independent agency Bulldozer has picked up the Kettle Chip creative account following a four-way shootout.

Kettle Chips shifts creative account to Bulldozer
Incumbent DDB had held the account for five years. Paul Tredinnick from SnackBrands Australia said that Kettle Chips is set for a new product launch and packaging.

“Bulldozer was able to offer us a number of great ideas and was able to make things happen on some pretty tight time lines,” he said. “It quickly understood the needs of the brand and the benefits of the product that we wanted to communicate."

SnackBrands Australia recently acquired Australian snackfood brands such as Thins, Samboys, Kettles, CC’s, French Fries and Cheezels among others.

Kettle Chips is the second significant account win for the newly set up Surry Hills office of the independent agency.

Bulldozer is now also looking for a managing director to bolster its management and grow the business.


Source:
Campaign Asia

Related Articles

Just Published

22 minutes ago

Netflix announces ad tier milestone and ad tech ...

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 hours ago

Truth be told: How India's Gen Z is handling the ...

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.

4 hours ago

Why ‘gradually, then suddenly’ is a danger to us all

It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.

4 hours ago

Activists 'hack' billboards to protest against ...

OOH campaign by Brandalism precedes Shell’s London AGM this month.