SINGAPORE - Kel Hook, most recently senior marketing director with Converse Asia Pacific, is returning to PHD as regional head of global clients and integrated growth.
He was chief strategy officer of PHD China for three years prior to his role at Converse.
In the newly created role, effective immediately, he will focus on service delivery, innovation strategies and new partnership opportunities with the agency's global clients.
"I am incredibly excited to be rejoining PHD at a time where more and more clients are recognising the difference an agency’s culture, people and product can make in driving brand growth around the region," Hook said.
Hook will be working with Susana Tsui, APAC CEO of PHD, to whom he will report to, and Chris Stephenson, PHD’s regional head of strategy.
"Kel’s reappointment is a testament to PHD’s unique culture that acts as a magnet in attracting the best talent to work for us," Tsui said. "Kel has a proven track record of enhancing growth and did a fantastic job while in PHD China in driving innovative thinking to create value for our clients and their brands."