Kate Hyewon Oh, chief creative officer and executive creative director of Cheil Worldwide, has stepped down from her role at South Korea’s largest advertising agency. She will take on the role of consultant for Cheil as she prepares for her next entrepreneurial endeavour in the creative industry.
Oh led the Insights Campaign for Samsung Electronics, which was awarded with two gold Cannes Lions awards in 2012 and a Grand Prix in the film category at the Spikes Festival and at AdFest.
"I feel this is the time to expand my horizons and to take on new challenges in a fast changing world," Oh told Campaign Asia-Pacific. "It is also important for me to keep on moving, growing and learning. ... I really think it will be a great chance for me to do something different at this stage of my career."
Her departure comes close on the heels of Jayanta Jenkins’ appointment as global executive creative director for Samsung Mobile at Cheil. Reporting to Malcolm Poynton, the global creative chief, Jenkins is leading creative work for Samsung Mobile globally.