J Walter Thompson Indonesia has announced a new agreement with local creative marketplace GetCraft to boost its strategic content offering.
Brought together under JWT’s content production unit, Chameleon, the partnership will offer clients JWT’s creative and strategic capabilities in tandem with GetCraft’s network of more than 4000 content creators across Southeast Asia. GetCraft will also work closely with J25, Chameleon's in-house creative production and distribution unit.
The aim, said Harry Deje, Chameleon Indonesia managing director, is to produce more innovative creative content in faster, more flexible ways. “Producing highly relevant fast content that delivers the message and moves the audience towards the designated direction in specific timing is crucial and expected by every stakeholder,” he added.
Anthony Reza Prasetya, co-founder and CEO of GetCraft, said the partnership will bring the best out of both Chameleon and GetCraft, and open up more opportunities for Indonesian content creators.