JUST Mobile | It's Alright to be Tight | Australia

The campaign aims to promote the company’s JUST prepaid mobile service. Investing heavily in television, print and online executions, the work is lead by a character called Davo who tries to save money in every aspect of his life. Based on research form a Millward Brown consumer survey, 70 per cent of Australians have actively tried to reduce spending this year. “Fondue parties, sales of board games, Domino’s pizza and cleanskin wines,” are back on the favorite pastime chart for Australians, according to Whybin\TBWA.

Saving money is a proud act for Davo even if he has to eat samplers in supermarkets or host a party out of a free wine tasting event. He even tries to earn a bit of extra money by auctioning used tea bags or cotton buds on e-bay.

Whybin\TBWA recently won the account without a pitch; ComTel is a partner company of Vodafone.














Credits:
Project Its Alright to be Tight
Client ComTel Corporation Ltd
Creative agency WhybinTBWATequila
Executive creative director Garry Horner
Creative director Matt Kemsley
Group head Ryan Bernal
Campaign manager Tim Gray
Head of TV production Sean Ascroft
Production company Gobstopper
Director Perry Westwood
Production house producer Toby Towell
Photographer Chris Beghin
Exposure Television, print, online