Christina Tin Sanchez
Jun 20, 2014

Jury notes from Cannes: Outdoor is a playground

Christina Tin Sanchez, executive creative director at BBDO Guerrero in the Philippines, shares her thoughts after serving on the Outdoor jury at Cannes 2014.

Jury notes from Cannes: Outdoor is a playground

The Outdoor category is one of the traditional media that has gone through a rapid evolution. Now Outdoor is connected to a plane, it's a remote control in your hand, it's the gas station, your tattoo artist.

Kolle Rebbe Germany's Social Swipe showed you can swipe your credit card through a poster to make a donation. Hakuhodo Tokyo's Rice Code literally changed the landscape. DDB New York's Drinkable Book can help solve the world's clean water problem.

And what I loved about being part of the jury is seeing how a little bravery can turn Outdoor into a very powerful medium: Your neighbourhood ATM can make a bold statement to help set things right. When I cast my vote for ANZ 'GAYTMs' as the Grand Prix, I knew I had chosen well because I felt good afterwards.

This category is a playground. And continuously rethinking the medium's form and capability will help result in something that will stand out.


Related Articles

Just Published

2 hours ago

AB InBev's South Asia marketing chief on alcohol ...

Alexander Lambrecht weighs in on challenges, sharing a brand name with the pandemic and more.

2 hours ago

Edelman begins strategic hiring, restores staff pay

Richard Edelman says PR is well-placed to bounce back after a spring that was “no fun”.

14 hours ago

WPP chiefs buy more shares despite Covid second-wave...

Stock price underwent a temporary bounce as investors considered the move a vote of confidence.

15 hours ago

WATCH: Hennessy celebrates 150 years with a daytime ...

Gunpowder and fireworks artist Cai Guo-Qiang staged the global event in celebration of Hennessy XO's 150th anniversary.