Christina Tin Sanchez
Jun 20, 2014

Jury notes from Cannes: Outdoor is a playground

Christina Tin Sanchez, executive creative director at BBDO Guerrero in the Philippines, shares her thoughts after serving on the Outdoor jury at Cannes 2014.

Jury notes from Cannes: Outdoor is a playground

The Outdoor category is one of the traditional media that has gone through a rapid evolution. Now Outdoor is connected to a plane, it's a remote control in your hand, it's the gas station, your tattoo artist.

Kolle Rebbe Germany's Social Swipe showed you can swipe your credit card through a poster to make a donation. Hakuhodo Tokyo's Rice Code literally changed the landscape. DDB New York's Drinkable Book can help solve the world's clean water problem.

And what I loved about being part of the jury is seeing how a little bravery can turn Outdoor into a very powerful medium: Your neighbourhood ATM can make a bold statement to help set things right. When I cast my vote for ANZ 'GAYTMs' as the Grand Prix, I knew I had chosen well because I felt good afterwards.

This category is a playground. And continuously rethinking the medium's form and capability will help result in something that will stand out.


Related Articles

Just Published

11 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

12 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

12 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

13 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.