Asiya Bakht
Oct 17, 2008

Jollibee awards account to Publicis JimenezBasic

MANILA - Jollibee has handed its account for products and services targeted at the teen market to Publicis JimenezBasic.

Jollibee awards account to Publicis JimenezBasic
Four agencies, including McCann Erickson, JWT and Dentsu Indio, were in the running for the business.

McCann Erickson handles the Jollibee Kids, Jollibee Drive Thru, and Jollibee Express Delivery accounts in the Philippines.


Related Articles

Just Published

2 hours ago

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

2 hours ago

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

3 hours ago

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.

7 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.