Malcolm Poynton
Apr 15, 2019

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.

Corona, the Anheuser-Busch InBev beer brand, recently built a trash wall on Ipanema Beach made from plastic collected on the famous Brazilian beach in just three days. The stunt followed the wave of waste sculpture that the same brand also made, again from plastic rubbish, and a host of similar awareness-raising initiatives by others, including a 50-foot-long plastic-waste sculpture of a dead whale, courtesy of Greenpeace Philippines. 

Now you might think...

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