Malcolm Poynton
Apr 15, 2019

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.

Corona, the Anheuser-Busch InBev beer brand, recently built a trash wall on Ipanema Beach made from plastic collected on the famous Brazilian beach in just three days. The stunt followed the wave of waste sculpture that the same brand also made, again from plastic rubbish, and a host of similar awareness-raising initiatives by others, including a 50-foot-long plastic-waste sculpture of a dead whale, courtesy of Greenpeace Philippines. 

Now you might think...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands don't understand value of customer loyalty: Study
Premium
6 hours ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Premium
Isobar rolls out global in-housing service
Premium
6 hours ago

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Premium
Interpublic Q3 revenues edge up 1.4%
Premium
6 hours ago

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Premium
P&G enjoys 7% boost in organic sales
Premium
6 hours ago

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.