The partnership extends Iris’ reach in Asia-Pacific. It already has offices in Singapore, Beijing, Delhi, Sydney and Melbourne.
Edge develops brand strategy, CRM, digital and event marketing for clients including Johnnie Walker, Mead Johnson, Citibank and Syngenta. Iris also counts Johnnie Walker as a client.
According to a release, markets such as Vietnam, Thailand and Cambodia are becoming strategically important for Iris' existing clients Sony Ericsson, adidas and Shell.
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