Robert Sawatzky
Nov 1, 2019

IPG rolls out new martech company Kinesso in Asia

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

Interpublic Group is launching its new data-driven martech company in key Asian markets today. The new brand, Kinesso, has been formed from IPG’s programmatic unit Cadreon along with IPG’s data and technology group.  Cadreon, and its leadership team, will keep its independence and branding, but now becomes part of Kinesso. Eventually, Kinesso and Cadreon work spaces will be independent offices.

Run out of New York by CEO Arun Kumar, who remains IPG...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The top 10 exits and entrances of 2019
Premium
8 hours ago

The top 10 exits and entrances of 2019

Our cheeky annual look at APAC leadership changes was brought to you in 2019 by the letters D, A and N.

Premium
APAC's leading ad spend growth in 2019 will cool next year: Magna
Premium
8 hours ago

APAC's leading ad spend growth in 2019 will cool ...

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

Premium
Singlife taps 'Crazy Rich Asians' star as brand ambassador
Premium
9 hours ago

Singlife taps 'Crazy Rich Asians' star as brand ...

Insurer to collaborate with Henry Golding to shoot a series of commercials

Premium
Watch 25 fun Hyundai ads in just over four minutes
Premium
10 hours ago

Watch 25 fun Hyundai ads in just over four minutes

An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.