Interpublic Group is launching its new data-driven martech company in key Asian markets today. The new brand, Kinesso, has been formed from IPG’s programmatic unit Cadreon along with IPG’s data and technology group. Cadreon, and its leadership team, will keep its independence and branding, but now becomes part of Kinesso. Eventually, Kinesso and Cadreon work spaces will be independent offices.
Run out of New York by CEO Arun Kumar, who remains IPG...
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