Arun Kumar loves a good analogy. We’ve been talking for about 20 minutes and he’s already deployed three. Each one has worked, which suggests as well as being Interpublic Group’s global chief data marketing technology officer, he’s got a flair for the creative stuff.
Right now, he’s asked me to imagine being a jeweller, whose consumers want diamonds. The sad reality with the diamond supply chain is that a lot come from conflict zones. Ethically...
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