Rajat Sethi
May 29, 2014

Integration within ad agencies: Fact or fiction?

More often than not, 'integration' is a promise unfulfilled. How can we live up to it?

How easily we promise integration’ to our clients and how often words like synergy’ and seamless coordination’ are used in our new biz pitches.

For me, there is often a hollow ring to these words, and I fear clients will feel we are perpetuating a myth if we do not soon live up to our promise of integration.

The issue is not simple and we cannot just integrate’ one fine day just...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on...the AIA Great European Carnival
Premium
2 days ago

What it's like to work on...the AIA Great European ...

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Premium
AccorHotels seals partnership with Tennis Australia
Premium
2 days ago

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
Independents shine alongside the majors in ANZ
Premium
2 days ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
2 days ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.