Nikki Wicks
Apr 1, 2015

Instagram country spotlight: South Korea

ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.

Instagram country spotlight: South Korea

Welcome to Instagram country spotlight. This month, we round-up the latest trends in South Korea. #NoFilter


1. Celebrate 

The Korean Instagram community came together to celebrate Worldwide InstaMeet 11 (#WWIM11). This was the most globally diverse event to date with 4 million people engaged with WWIM11-related photos across the globe, from Changdeok Palace in Seoul, to Kenawa Island, Indonesia, and even the White House in the US. 


2. Get closer to Seoul Fashion Week #SFW

Fashion Week used to be an industry-invite only event but social networks have changed that and today, every fashion week has a truly global audience. 25 million people engaged with fashion week content on Instagram, resulting in more than 140 million likes and comments. Source: Instagram, 12 February - 12 March, 2015.  


#wsfw @heichesheich 쇼에서 가장 멋졌던 순간! 모델 #이현이 @lee.hyunyi 의 순간의 낚아챔! ��

A video posted by W Magazine Korea (@wkorea) on


3. Seeing double

Did you know that one in five monthly active users on Instagram shares images that combine multiple photos, and 90 per cent of those images are of people?

Mirror shot by Jina Han (@jinaehan), style blogger, and high school student. 


4. Star power

Fans of Korean celebrities are quick to demonstrate their support online. Korean actor and model Lee Kwang-soo joined Instagram (@masijacoke850714), attracting more than 300,000 followers in two days. K Pop f(x) member Krystal Jung (@vousmevoyez), saw over 170,000 followers within nine hours, and actor Kim Soohyun (@soohyun_k216) was followed by more than 60,000 people within a span of four hours. K Pop EXO member, Byun Baek-hyun (@baekhyunee_exo) posted a photo after being inactive for about nine months, which garnered 475,000 likes and 184,000 comments within two days.  


#토스트 #달걀후라이도들어있었음 #입안에있는데도계속욱여넣고싶다

A photo posted by 이광수 (@masijacoke850714) on


5. Korea's #hashtags

Popular Korean hashtags are formed by combining “topic” with “stagram”.  Frequently used hashtags include #먹스타그램(eat+stagram) #빵스타그램 (bread+stagram), #셀스타그램 (selfie+stagram), #옷스타그램 (clothes+stagram), #멍스타그램 (woof+stagram) and even #냥스타그램 (meow+stagram). The #먹스타그램  “Eat-stagram” sensation in the Busan area has led to increased number of patrons visiting dining spots based on food photos shared on Instagram.  

6. Show some love

#Love was the most used hashtag of 2014 and 2013 on Instagram. On White Day, 14 March, couples, families, friends and celebs including actress Han ye-seul (@leslie_allwehaveisus), and singer IU (@dlwlrma), expressed their love and gratitude through the use of #화이트데이 (#whiteday) and #화이트데이선물 (#whitedaygift). 


화이트데이에는 #참이슬 감삼다

A photo posted by 이지금 (@dlwlrma) on


7. Rally support

The Korea Football Association (@thekfa) rallied support from its community and invited followers to share personal messages using the hashtag #차두리고마워 (Thank you Cha Du-ri) on Instagram and Facebook. 


#차두리고마워이벤트 참여해주신 대한민국 축구국가대표팀 팬 여러분 모두 감사합니다. 31일 서울월드컵경기장에 크게 울려퍼질 우리의 박수와 함성 소리가 벌써부터 기대됩니다. 차두리 선수의 마지막 은퇴를 경기 함께할 팬분은 서둘러 주세요! 당첨되신 분들(아래 댓글로 태그!)께는 31일 저녁 8시 서울월드컵경기장에서 개최되는 대한민국 vs 뉴질랜드 친선경기 입장권을 보내드립니다. 22일(일) 자정까지 인스타그램 아이디 / 이름 / 주소 / 우편번호 / 연락처를 다이렉트 메시지에 남겨주시기 바랍니다. ��페이스북/이메일 당첨은 대한민국 축구국가대표팀 페이스북을 확인해주세요.

A photo posted by 대한축구협회 (KFA) (@thekfa) on


8. Tell a unique story

POSCO (@hello_posco), the Korean multinational steel-making company, is bridging an understanding of the steel manufacturing process with its followers through #steelgram visual storytelling.


#포스코 무비�� #포항제철소 편 #shortmovie #steelfilm #steelgram #tobecontinued

A video posted by POSCO (@hello_posco) on






















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