A new report shows the region holding its own against US-defined standards for desktop display advertising.
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
HONG KONG - It is not every day that a Western ad agency chief executive has 'pig cutting, lettuce catching, lion's eye painting' marked on his diary. Justin Billingsley, chairman and regional CEO of Saatchi & Saatchi Greater China, wrote down just that in a move that symbolized the agency's restructure and the reopening of its Hong Kong office.
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with Cheil Worldwide, the beer maximised its popularity as a beer bomb mixer using a viral campaign.
SINGAPORE - Boeing has announced the appointment of Jay Krishnan as its Communications director for Southeast Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins