Jenny Chan 陳詠欣
Sep 30, 2014

Industry reacts to Hong Kong protests

HONG KONG - While some brands curtail marketing activities in light of the ongoing 'Occupy Central' protests, a group of 50 advertising and media workers has taken out an ad condemning violent police tactics. Here, we present a wide range of opinions on the short- and long-term industry impacts of the movement.

A full-page ad in today’s Apple Daily newspaper has denounced the recent violence involving teargas and pepper spray on Hong Kong protesters. Published in black and white, the ad copy translates roughly to “Real brutality, fake universal suffrage. Hongkongers don’t fight one another”, with a smaller tagline at the bottom of the page saying “Zero violence and true universal suffrage is what the advertising industry supports, all the way”.

A full-page ad in Apple Daily...

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