It is the first campaign for the brand by Chandelier Creative, the Hong Kong and New York-based creative agency.
“Our brief for the campaign is that it should reflect a broad variety of retail, dining and children’s stores,” said Shirley Li, marketing manager, Hysan Development Company Limited
The campaign is running in print in SCMP, Apple Daily, Next Magazine and Ming Pao Weekly. There is also OOH, in-mall displays and POP. The client has used Mindshare for media on a project basis.
Hysan is the largest commercial landlord in Hong Kong’s Causeway Bay, and owns eight retail malls in the area.
“Our brief for the campaign is that it should reflect a broad variety of retail, dining and children’s stores,” said Shirley Li, marketing manager, Hysan Development Company Limited
The campaign is running in print in SCMP, Apple Daily, Next Magazine and Ming Pao Weekly. There is also OOH, in-mall displays and POP. The client has used Mindshare for media on a project basis.
Hysan is the largest commercial landlord in Hong Kong’s Causeway Bay, and owns eight retail malls in the area.
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