Byravee Iyer
Mar 14, 2014

Huawei selects UM to launch in the Philippines

MANILA - Chinese telecommunications giant Huawei Technologies has picked UM in the Philippines to make its foray into the country and to grow its smartphone and laptop businesses, Campaign Asia-Pacific learned.

Huawei selects UM to launch in the Philippines

UM is now in charge of the firm’s media planning, buying and strategy.

The company, which called a pitch in November, had shortlisted UM and Starcom, according to a source close to the pitch. A spokesperson for Starcom confirmed the agency’s participation in the pitch. Huawei did not respond to a request for comment in time for publication.

To increase market share, first time advertiser Huawei is keen to tap social media and invest in the mobile sector.

Earlier this year, the telecommunications-equipment maker picked Isobar to create and execute several digital and social-media campaigns for its global consumer events and product launches throughout 2014.

Isobar has already delivered the first campaign at the Consumer Electronic Show (CES) in Las Vegas in January, launching the company’s Ascend Mate2 4G mobile phone. 



Related Articles

Just Published

8 hours ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

9 hours ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

9 hours ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

15 hours ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.