Jenny Chan 陳詠欣
Dec 14, 2018

Huawei 5G ad taunts Berlin with 'dog shit' jeer, and Germans actually agree

A Huawei ad at Berlin's Tegel airport taps Germans' desire for order and cleanliness to make a point.

In the arrivals area of the Tegel airport in Berlin hangs a cheeky outdoor advertisement from Huawei. Translated loosely from German, the ad copy reads What will be more widespread in Berlin 5G or dog shit

Despite the question's insinuations, both are valid concerns. This question arises amid a possible delay in Berlin's first auction of 5G fifth-generation mobile licences slated for January 2019 if network operators are required to offer roaming in rural areas...

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