The failure of a major advertising agency in Japan to curb illegal overtime, with tragic consequences, has been well publicised and documented. It culminated in recent months with an unprecedented open trial, admission of guilt and company fine.
But the debate around the extent of overwork in the advertising industry and its root causes remains open. While many companies and agencies are taking steps to address the issue, the industry suffers from a lack of understanding about the severity and scope of the problem.
Campaign Asia-Pacific is looking to help tackle the problem by asking all members of the marcomms profession throughout the region to fill out a short survey related to how much work they take on and what the reasons are.
Participation is voluntary, but will help all agencies, brands, consultants, media platforms and their employees compare their own situations with an industry average. The survey does not single out any individual agencies or employers—we do not ask for any names of firms or individuals.
All responses are strictly confidential and no participants will be identified. Campaign has commissioned the survey through an independent third-party research advisor.
It is our hope that by publishing the results of this survey alongside other upcoming stories tackling the issue of of overwork, that we move the issue forward through debate and discussion.
Your contribution to our survey will serve to provide clarity and direction on how the industry can create fair and sustainable workplace practices. Be part of this important research.
Closing date: 5 Dec 2017