Ruonan Zheng
Oct 7, 2019

How luxury brands celebrated China’s 70th anniversary

Versace, Givenchy, Sephora and Swarovski among those celebrating with special products.

Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with number 70 buckle. Photo: Versace/WeChat

October 1st marked the 70th anniversary since the founding of the People’s Republic of China. Different from other cultural festivals, this one was meant as a demonstration of the rising national power of China. Chinese citizens both at home and abroad tuned in to watch the pomp and circumstance of the national parade Chinese national flags lined Beijing streets. It was a day of great national pride and one that western luxury brands should take notice of.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Mark Read: Integrated accounts make up third of WPP's new-business pipeline
2 hours ago

Mark Read: Integrated accounts make up third of ...

WPP CEO sees surge in number of clients that want to "join together" creative and media.

FT editor Lionel Barber steps down after 14 years
2 hours ago

FT editor Lionel Barber steps down after 14 years

Barber will be succeeded by Roula Khalaf.

Havas Media hires iProspect strategy chief for global OS role
2 hours ago

Havas Media hires iProspect strategy chief for ...

Dan Hagen to head Havas' Mx operating system.

Diageo and Creative Equals take #CreativeComeback scheme global
2 hours ago

Diageo and Creative Equals take #CreativeComeback ...

Returner scheme supports women going back to work in creative industries following career break.