Ruonan Zheng
Oct 7, 2019

How luxury brands celebrated China’s 70th anniversary

Versace, Givenchy, Sephora and Swarovski among those celebrating with special products.

Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with number 70 buckle. Photo: Versace/WeChat

October 1st marked the 70th anniversary since the founding of the People’s Republic of China. Different from other cultural festivals, this one was meant as a demonstration of the rising national power of China. Chinese citizens both at home and abroad tuned in to watch the pomp and circumstance of the national parade Chinese national flags lined Beijing streets. It was a day of great national pride and one that western luxury brands should take notice of.

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