According to Vishal Mehta, managing director at McCann Indonesia, the creative dialogue in Indonesia is changing for the better. Indonesians are getting out of “collectiveness”, and it’s a transition that has impacted the “mood of the nation”, he said.
“Everything happens in groups here, but slowly Indonesians are wanting to stand out as individuals,” Mehta added. “Brands are talking about going for your dreams’. There’s a positive, can do’ attitude in Indonesia now.”
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