Adrian Peter Tse
May 5, 2016

How Indonesia is finding its creative voice

ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.

Still from Line's update of 'Ada Apa Dengan Cita'

According to Vishal Mehta, managing director at McCann Indonesia, the creative dialogue in Indonesia is changing for the better. Indonesians are getting out of “collectiveness”, and it’s a transition that has impacted the “mood of the nation”, he said.

“Everything happens in groups here, but slowly Indonesians are wanting to stand out as individuals,” Mehta added. “Brands are talking about going for your dreams’. There’s a positive, can do’ attitude in Indonesia now.”


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