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May 3, 2010
How effective is your advertising? Martin Lindstrom and Richard Pinder on the last ad that made them buy.
How effective is your advertising? Martin Lindstrom (pictured left), author of Buyology - Truth and Lies About Why We Buy, and Richard Pinder (pictured right), CEO of Publicis, on selling their own assets and the last ad that actually made them buy.
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