Babar Khan Javed
Jul 16, 2018

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

The main display of the King Box campaign shown on screens in taxis.

Background and objective

In a market where customers are glued to their screens at all times  even while crossing the street  Burger King Singapore sought to stand out in its tactics around building awareness and conversions. In April 2018, a tactical campaign was rolled out for the relaunch of the King Box, a $9 meal deal containing five of the top purchased items on the Burger King menu. With Havas as...

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