Babar Khan Javed
Jul 16, 2018

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

The main display of the King Box campaign shown on screens in taxis.

Background and objective

In a market where customers are glued to their screens at all times  even while crossing the street  Burger King Singapore sought to stand out in its tactics around building awareness and conversions. In April 2018, a tactical campaign was rolled out for the relaunch of the King Box, a $9 meal deal containing five of the top purchased items on the Burger King menu. With Havas as...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
AnyMind forms influencer joint venture with Japan's Sunny Side Up
Premium
6 hours ago

AnyMind forms influencer joint venture with Japan's ...

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

Premium
Apple set to toughen up ad tracking rules
Premium
6 hours ago

Apple set to toughen up ad tracking rules

Tech giant is burnishing its privacy credentials by cracking down on cookie workarounds.

Premium
Twitter launches six-second viewable video ad bids
Premium
6 hours ago

Twitter launches six-second viewable video ad bids

New ad format applies for videos that are 15 seconds or less.

Premium
Twitter, Facebook react to 'nefarious tactics' in battle over HK
Premium
6 hours ago

Twitter, Facebook react to 'nefarious tactics' in ...

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.