Megan Gell
May 6, 2019

How agencies and brands are working together

As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?

A Jack Morton campaign for Netflix in the Philippines engaged audiences who were hungry to share live experiences; and reached 11.4 million people.

With once-steadfast industries like automotive and hotels undergoing seismic changes, how is the events industry being redefined for a new era And how are agencies and audiences responding

New business models

“The Fourth Industrial Revolution is a bit of a buzzword, but the new business models that come with all these new technologies are a game changer,” says Oscar Cerezales, chief operating officer, APAC at MCI Group. “It’s changing how value is...

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