Benjamin Li
Apr 14, 2010

Hong Kong Broadband Network holds talks on creative and strategic pitch

HONG KONG - Hong Kong Broadband Network (HKBN) has called a creative and strategic pitch for its broadband service. Several agencies reportedly met with the client over a month ago and a result is expected in April.

Hong Kong Broadband Network holds talks on creative and strategic pitch
Up to four agencies have reportedly been invited including Metta Communications. The client also approached DDB Hong Kong, but the agency confirmed they are not involved.

HKBN's long-time current agency M&C Saatchi has just launched a new tactical campaign for its symmetric 1000M broadband service.

M&C Saatchi has produced several award-winning campaigns for HKBN in previous years. However the creative duo behind the campaigns, Sandy Chan and Simon Handford, the joint MDs, both left and joined Ogilvy & Mather last January. 

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