Alison Weissbrot
Jul 1, 2022

Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.

Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation

Major changes are happening on the web as regulation reshapes the internet. Google will begin restricting the use of third-party cookies on Chrome next year, but is also working to preserve targeted advertising and measurement on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for developing privacy-focused ad targeting and measurement products. But it's all still a work in progress. 

David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy. 

User privacy is becoming an increasingly important issue to U.S. consumers and advertisers alike, particularly in light of the Supreme Court's overturning of Roe v. Wade last week, which raises concerns around women's privacy on the web.

Source:
Campaign US

Related Articles

Just Published

6 hours ago

Accenture Song’s Nick Law & Johnny Tan on the ...

In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.

7 hours ago

Break the bias, 'Correct the Internet' to make ...

DDB New Zealand's new spot seeks to set the record straight by spotlighting online inaccuracies that disadvantage women in sports.

7 hours ago

Fame: Brands wanna live forever

THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.

8 hours ago

PRWeek Asia Awards 2023: Entries now open

Now in their 22nd year, The PRWeek Awards are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific—those that are defining cutting-edge thinking and driving the public relations industry forward.