third party cookies

3 days ago

Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.

Apr 25, 2022

How marketers can future-proof their brands in a privacy-first era

Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.

Jan 27, 2022

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Jul 8, 2021

Omnicom Media Group signs on to Teads’ cookieless targeting tech

The tool uses AI to create audience profiles using behavioural signals.

Apr 1, 2021

Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0

The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.