Matthew Carlton
May 15, 2014

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

Sound investment? Consumers think so

Asia’s hipsters and fashion-conscious youngsters now have a new accessory to consider to ensure they look the partheadphones. The market has moved on considerably from when consumers were satisfied with the free earbuds that came with their latest phone or portable music player.

According to GfK, this trend generated sales of more than US$77 million in Singapore, Malaysia, Thailand and Indonesia in 2013. Recent figures for Hong Kong show that more than...

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