The move marks the first direct investment by Haymarket's Consumer Media division. (Haymarket Media Asia is the publisher of Campaign Asia-Pacific.)
The Singapore version of Stuff has a circulation of 30,000. In addition to Singapore, where it has been published for 10 years, Stuff is published in Korea, China, Thailand, Malaysia, Taiwan, Vietnam, Myanmar, Indonesia and India.
The company launched an online site, stuff.tv, in July in Singapore and Malaysia. The geo-targeted site will later be launched in other markets in the region.
Andy Jackson, brand director for consumer media at Haymarket Media Asia, said the magazine shows readers how gadgets can change their lives, covering mobile applications, design, hardware, software and appliances.