Jiepang has formed stretgetic partnerships with telco 3 and Harbour City, and deployed the location-base service at the Harbour City Shopping Mall, a Christmas shopping hotspot in Hong Kong, from 13-31 December.
Shoppers and tourists can 'check in' on Jiepang at the 40ft "champagne glasses Xmas tree" outside the main entrance of Harbour Terminal, then collect a badge and redeem food coupons at the Harbour City customer service counter.
According to Karen Tam, senior manager, promotion and advertising of Harbour City Estate, Harbour City is the first shopping mall in Hong Kong to do location-based marketing.
Meanwhile, Facebook will launch its location-based service, Facebook Places, in Hong Kong next year.
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