Benjamin Li
Dec 15, 2010

Harbour City launches partnership with Jiepang during Christmas

HONG KONG - Harbour City becomes the first shopping mall in Hong Kong to use Jiepang, a Chinese version of location-based marketing service inspired by Foursquare, in its Xmas marketing initiatives this year.

Harbour City pioneers in using JiePang's location-based marketing initiatives

Jiepang has formed stretgetic partnerships with telco 3 and Harbour City, and deployed the location-base service at the Harbour City Shopping Mall, a Christmas shopping hotspot in Hong Kong, from 13-31 December.

Shoppers and tourists can 'check in' on Jiepang at the 40ft champagne glasses Xmas tree outside the main entrance of Harbour Terminal, then collect a badge and redeem food coupons at the Harbour City customer service counter.

According to Karen Tam, senior manager, promotion and advertising...

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