Staff Reporters
Jul 2, 2019

Hakuhodo unveils new logo

The two dots represent the agency's starting and connection points.

Hakuhodo's new visual identity

Japan's second-largest advertising company has unveiled a new 'visual identity' that is being rolled out across the Hakuhodo Group globally. 

The new Hakuhodo logo sports a new black font on white background, with two black dots on either side of the agency name replacing the red squares in it's old logo see below. 

According to an agency release, the two dots are central symbols in the agency's new identity....

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