Matthew Miller
Jan 19, 2016

GroupM to give brands access to Line's 212 million users

HONG KONG - GroupM has announced a media partnership with instant-messaging app/service Line, giving brands access to Line's growing user base of 212 million monthly active users.

The company said the deal will allow brands to reach Line's user base in real-time, in a trusted environment that users tap into multiple times per day, adding that Line's policies ensure no fake accounts exist.

GroupM said the multifaceted agreement commences immediately and is one of many new media partnerships it is establishing to support clients. Campaign Asia-Pacific has reached out to GroupM for additional details on the forms of advertising that...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu wants in on driverless cars
Premium
11 hours ago

Dentsu wants in on driverless cars

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

Premium
NTUC FairPrice supports eye-popping publication Eyeyah
Premium
11 hours ago

NTUC FairPrice supports eye-popping publication Eyeyah

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

Premium
Data relevance may not cut it with consumers, but reciprocity just might
Premium
11 hours ago

Data relevance may not cut it with consumers, but ...

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

Premium
72% of APAC business travellers worry about data security: CWT
Premium
12 hours ago

72% of APAC business travellers worry about data ...

A survey reveals a staggering number of business travellers who are not confident in protecting their company's data security when abroad.