Staff Reporters
Oct 15, 2018

GroupM launches addressable TV service in Australia

Finecast allows advertisers to target viewers across multiple on-demand, set-top-box and live-streaming services.

Citing research that says 14 million addressable TV devices will be in Australian homes within two years, GroupM has made Australia the second worldwide market to get its addressable TV business, Finecast.

The business, which debuted in the UK a year ago, offers the power of television with the precision of digital, letting advertisers target viewers across multiple on-demand, set-top-box and live-streaming services, the company said.

GroupM's broadcast partners...

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