Staff Reporters
Sep 10, 2019

Grey makes Nirvik Singh global COO

He will take on the role in addition to his position as APAC, Middle East and Africa head.

Nirvik Singh
Nirvik Singh

Nirvik Singh, Grey Group's leader for APAC, Middle East and Africa, has added global COO to his responsibilities.

Singh, who has been with Grey for 30 years, will retain his post as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, which he has held since 2016, and will remain based in Singapore.

As COO, he will lead the development of Grey's "borderless" integrated marketing model, the company said. This will involve identifying acquisition targets and new capabilities to enhance Grey's digital, social, shopper-marketing and design practices.

"For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," global CEO Michael Houston said in a release. "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."

Singh said he looks forward to implementing Grey's global strategic plans and working with diverse teams from across the different regions. "We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," he said.

Related Articles

Just Published

13 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

14 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

14 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

14 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.