Babar Khan Javed
Mar 16, 2018

Google updates AdMob for monetization

A new tool will help app publishers monetize across the Google in-app ecosystem.

AdMob's update also adds support for video ads within Google Play and rewarded ads with playable content or video.

Google has updated AdMob, the platform of the mobile advertising company it acquired in 2010, with new strategies that will help developers and publishers of mobile gaming apps.

Open Bidding is an update that will allow AdMob advertisers to participate in in-app advertising, accessing app developers and publishers to bid on inventory in real-time.

With multiple demand sources, Google foresees that app developers and publishers can earn the highest...

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