Babar Khan Javed
Mar 16, 2018

Google updates AdMob for monetization

A new tool will help app publishers monetize across the Google in-app ecosystem.

AdMob's update also adds support for video ads within Google Play and rewarded ads with playable content or video.
AdMob's update also adds support for video ads within Google Play and rewarded ads with playable content or video.

Google has updated AdMob, the platform of the mobile advertising company it acquired in 2010, with new strategies that will help developers and publishers of mobile gaming apps.

Open Bidding is an update that will allow AdMob advertisers to participate in in-app advertising, accessing app developers and publishers to bid on inventory in real-time.

With multiple demand sources, Google foresees that app developers and publishers can earn the highest yield by the impression.

"Open Bidding is already live with bids from Smaato, Index Exchange and OpenX," said Sissie Hsiao, VP of product for the mobile app advertising team at Google. "We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle."

Historically, app developers and publishers would rely on SDKs and adapters in order to monetize mobile gaming apps and earn with an average historical monetization model.

The update with Open Bidding eliminates this requirement, allowing app publishers to simplify billing and reporting processes.

As of March 2018, Google claims to have driven over 10 billion app installs through in-app ads with the help of Universal App Campaign, the machine-learning technology that helps app publishers find new users.

Tags

Related Articles

Just Published

2 hours ago

Media reviews dominate global new biz in August

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.

3 hours ago

Discovery+ exceeds expectations in India

Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.

11 hours ago

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

12 hours ago

Is a Facebook-endorsed fact-checking campaign an ...

A Facebook-supported campaign from the Australian Associated Press shows a referee blowing the whistle on those who spread misinformation. But the idea that Facebook actually cares about this issue is itself worthy of a yellow card, according to our pal Ad Nut.