Google unveils its first AI-powered search ad features

Advertisers retain full control over which assets are then deployed into the campaign and they have freedom to iterate or refine the generated content through the tool’s chat function.

Google said this new function stands to be helpful for both small and large businesses. For small businesses, the conversational experience helps scale creative and build high-performing campaigns more efficiently, while larger agencies may be more inclined to use the tool to quickly deploy and test campaign concepts before sharing them more broadly.

Thakur added: “As search becomes more visual, we’ve heard advertisers tell us that it can be challenging to create compelling images that drive performance. That’s why we designed the conversational experience to suggest images tailored to your campaign using generative AI and images from your landing page.”