Oliver McAteer
May 12, 2020

Google launches curbside pickup option for local inventory ads

Australia and Japan among the countries where the feature is rolling out now.

Google launches curbside pickup option for local inventory ads

There’s never been more need for live updates on store information and product availability.

Searches for "in-stock" grew more than 70% globally from the week of March 28 to April 4 as consumers sought to avoid ecommerce shipping delays, says Google. 

Now the tech giant is helping brands amplify curbside pickup options through local ad inventory.  

Jay Altschuler, Petco vice president of media transformation, is one of many marketers using the feature. He said: "As a trusted partner in caring for the overall health and wellness of pets, we’re committed to ensuring pet parents have the essential products they need during this time.

"To make shopping easier and safer for both pet parents and our own employees, we’ve proudly made a number of changes including launching curbside pickup at most Petco stores nationwide."

The local inventory ads curbside pickup badge is currently in beta and available to advertisers who have completed the onboarding for store pickup. The feature is available in the countries where local inventory ads have launched: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK and the US.

Campaign US

Related Articles

Just Published

1 hour ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

2 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

3 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

3 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.